The Squad Winning the Branded Merch Game

Meet the Identify Yourself Crew

These happy smiling faces make up the incredible team at Identify Yourself. We are a vibrant group of marketing minded folks that come for a variety of sales and advertising backgrounds. Each team member adds their own unique perspective and talent into each project and order.

I grew up playing with tigers!

Alex LeFevre

CEO | Co-Owner

Holly Springs, NC
877-303-1049 ext. 242

Alex Lefevre graduated from East Carolina University in 1993 and loves his ECU Pirates! Alex is a certified advertising specialist & PPAI Fellow. He is goal-oriented, results driven and an excellent leader. He brings organizational expertise, marketing expertise, legal experience and a certain skill of branding genius to an already crowded market. He has a “can-do” attitude and has helped us gain recognition on a national stage. He is always willing to roll up his sleeves and help the team or a customer and strives for excellence within the Identify Yourself organization. All this while raising two beautiful twin boys, Reid & Grant, with his wife Hillary!

I am a great golfer!

Emily Ausband

Co-Owner | Graphic Arts
877-303-1049 ext. 243

It was Emily’s keen eye and creative ability that was a major building block for Identify Yourself. Way back in 1987, Emily (a.k.a. “Mom”), began a custom flag business in the living room of her home, hand-sewing flags specifically for businesses with a sewing machine given to her from her mother. This is where the custom product business originated! She grew this business into what is today Islander Flags of Kitty Hawk, Inc. and Identify Yourself, LLC: two successful woman-owned companies. Giving into her design background, Emily became skilled in Corel Draw & Adobe Illustrator and brings a ton of design experience to the team.

I am an Eagle Scout!

Joseph Ausband

Vice President Sales & Marketing

Outer Banks, NC
877-303-1049 ext. 204

In 2005, Joe joined the team and has been key to the company’s strategic planning and success since the beginning. Under Joe’s leadership, the company has thrived and achieved growth every year. He enjoys building relationships with his clients that last a lifetime. He believes that one great quality project delivered on time is the key to his clients’ and our company’s success. His goals are to help you better brand your business, help out his teammates, and make it a pleasure doing business with us. Joe graduated from the University of North Carolina at Wilmington, is an Eagle Scout, and loves fishing, surfing, cooking and his wife Heather!

I hiked the Appalachian Trail!

Thad Ausband

877-303-1049 ext. 209

Thad is the machine behind the dream. His expertise in product research, computer programming, IT and statistics has been instrumental in building our company. He is in charge of vendor relations & making sure every order arrives on time. Thad is the first to jump in and help resolve any issues within the company. He is extremely organized, determined and goal-oriented. He graduated with honors from Gardner Webb University with a degree in Mathematics. He will make sure you orders are correct & on time, no questions asked!

I spend every 4th of July at the beach!

Nancy Brown

Sr. Account Executive

Williamsburg, VA
877-303-1049 ext. 206

Nancy always adds positive energy and excitement to any meeting or room. Her laugh is contagious, and she loves design. Nancy is a great asset to our team and is always thinking outside the box for her clients! She is amazing at finding unique ways to make branded products solve big business objectives. She is a master at sourcing products that are made in the USA. She is exceptionally detail-oriented and works hard to give her clients the best branding experience. Nancy and her husband, Phillip, enjoy fun times with their 3 wonderful children. They all love the beach and being outdoors!

I'm always first to help a teammate or client!

Chris Clark

Sr. Account Executive

Outer Banks, NC
877-303-1049 ext. 205

Chris joined the team in 2013 and we are lucky to have this young man on our team. Chris graduated from George Mason University with a degree in Marketing. Chris is one of the nicest guys you’ll ever meet! He works hard, loves hitting his goals and enjoys snowboarding and being outdoors! Chris’s clients love the hard work and determination he brings to the table. If you want someone that will hustle for your brand, make you look like a rockstar AND take great care of you…Chris is your guy.

I used to live in Hawaii!

Connie Gotthelf

877-303-1049 ext. 210

Connie attended College of the Albemarle and Florida Gulf College and is a mother of three. She helps with database organization, sales support and accounting for the company. If you need to pay your bill Connie is your gal and we are thankful to have her on our team! She makes sure every order is accurate before production begins and rarely misses a beat. Connie has 27 years of accounting and sales experience and loves college basketball and her Carolina Tarheels! Connie is a joy to have on the team and we are thankful to have her supporting us and our clients.

I'm a HUGE Patriots fan!

Casey Burch

Graphic Design + Creative Concepts
877-303-1049 ext. 213

Casey brings unprecedented speed and quality design work to our busy firm. The clients who work with Casey rave about how fast and great she is to work with. Clients say she takes their ideas from concept to reality. Casey loves graphic design and making our clients’ projects look amazing! No matter the product or design process, Casey is dynamite with Adobe Illustrator and Photoshop. She will proof every job to each client to make sure you are 100% satisfied before we begin production! Casey is also Mom to future baseball “hall-of-famer” Mason.

Brian Bouma Idyourself

Brian Bouma

Chesapeake, VA

Brian is the most recent addition to the ID crew and comes to us with over 10 years of experience. In that time, he has created both foreign and domestic partnerships – enabling him to come through on the always so popular RUSH jobs. However, his overseas connections is where he will really WOW you with concepts, product, and pricing. He is well versed in emerging trends and “soup to nuts” campaign creation. You can always trust that he will help you promote your brand in the most effective way possible.
Brian hails from Chesapeake, VA with wife Paige and two sons (Brandon & Adam). When he’s not performing branded miracles – he enjoys camping and off-road motorcycle racing.

Jim Lefevre
I Live in Florida Now

Jim Lefevre

Stuart, FL

Jim is the newest member of the Identify Yourself Group and comes on board as we expand our national presence into the state of Florida. With over 40 years of customer facing sales and marketing experience, Jim brings a wealth of expertise to our business. As an avid boater and fisherman, his initial focus will be on the marine products and fishing industries. Jim is a graduate of Furman University and he and his wife Roz live in Stuart Florida. He loves spending time on the water and with his grandkids, Reid and Grant. He is very excited about the opportunity to expand the Identify Yourself Brand into new markets.